As the US and EU sanctions are lifted, the Islamic Republic of Iran has moved from a position of business outcast to one of the world’s most sought-after markets. Both historical and new trading partners are anxious to tap into this emerging market of opportunities. The attraction of Iran is clear: 10% of the world’s known oil reserves, a leader in the disciplines of science and medicine, strong manufacturing facilities and a treasure trove of interests for the discerning tourist. With high levels of education and technical awareness, Iran’s population is positioned to contribute to this revitalised economic opportunity.
Understanding Iranian social and business culture is a must for any organisation wishing to do business with this fascinating country now open for business. Download this eBook to learn more.