The Federative Republic of Brazil is one of the most diverse countries on earth, both from a geographic and population perspective. The world’s fifth largest nation, Brazil is emerging as one of the global economy’s more robust success stories. Brazil is a member of the G-20 major economies and the largest economy in South America. While the last few years have seen Brazil face some challenging economic and social headwinds, it remains, nevertheless, a market of enormous value with a growing population of more than 200 million.
Understanding Brazilian social and business culture is a must for any organisation wishing do business with this fascinating country full of opportunities. Discover top tips and advice on how to navigate the social and cultural challenges of this South American powerhouse.