With a population of circa 127 million people and an economy that was successfully rebuilt from the aftermath of World War II, Japan has enjoyed its status as the world’s second largest economy for more than 30 years, until China surpassed it in 2010.
Although Japan suffered famously from its ‘Lost Economic Decade’ of the 1990s, it has rebounded to become a mature, reliable and sophisticated economy. Japan’s strengths are drawn from the service sector, which represents about 75% of the total economy. It is also home to the world’s largest electronics market as well as a robust automotive manufacturing base. While Japan has limited natural resources, it has strong agricultural and fisheries industries and can also count on one the world’s most sophisticated infrastructure systems.
Understanding how Japanese culture shapes and impacts doing business in the Japan is key if you wish to build successful relationships with Japanese customers, counterparts or supply chain. Discover top tips and advice on how to navigate the social and cultural challenges of this Asian powerhouse.