The Russian Federation is the world’s largest country geographically, stretching across nine time zones and sharing land borders with 14 countries from Scandinavia to the Pacific Ocean. The Russian Federation was formed by the breakup of the former Soviet Union, and was officially recognised in its new configuration in 1991.
Although Russia’s political and social challenges can seem daunting to outsiders, it continues to attract interest from global companies. Those organisations that have a robust attitude toward new markets may be wise to explore Europe’s nearest BRIC (Brazil, Russia, India and China) country for expansion opportunities.
Understanding Russian social and business culture is a must for any organisation wishing do business with this fascinating country full of opportunities. Discover top tips and advice on how to navigate Russian social and cultural challenges.