The United Arab Emirates is an amalgamation of seven Emirates, each with a tradition of autonomy and each with its own Ruling Family. These Emirates are Abu Dhabi, Dubai, Sharjah, Ajman, Umm al Quwain, Ras al Khaimah and Fujairah. The capital of the UAE is Abu Dhabi. Now thought of as a holiday destination as much as a business centre, the United Arab Emirates (commonly referred to as the Emirates or the UAE) has a long history of trade, taking advantage of its geographic position as the crossroads of the Middle East.
Understanding UAE social and business culture is a must for any organisation wishing do business with this fascinating country full of opportunities. Discover top tips and advice on how to navigate United Arab Emirates’ social and cultural challenges.