The United States of America is the world’s third most populous country, with a population of more than 320 million people. A melting pot of cultures and people, the USA is made up of a complex web of interconnected and overlapping markets.
The world’s largest economy, the United States is a market that appeals to every organisation, in every sector and industry. Its business-friendly environment combined with its ‘Can Do Attitude’ and outward similarities to other Anglo-Saxon countries makes the United States appear to be a straightforward market to do business with.
However, organisations with experience of the North American market are likely to caution newcomers that doing business in the U.S.A is fraught with pitfalls as well as opportunities. Many of these pitfalls can surprise even the most sophisticated businesses.
Understanding how US culture shapes and impacts doing business in the USA is key if you wish to build successful relationships with American customers, counterparts or supply chain. Discover top tips and advice on how to navigate the social and cultural challenges of this world power.