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UNITED STATES: INSIGHTS INTO HOW TO NAVIGATE AND OVERCOME THE CHALLENGES OF DOING BUSINESS IN THE USA

Training and Consultancy Solutions for Business Success in the United States of America

The United States of America is the world’s third most populous country, with a population of more than 320 million people. A melting pot of cultures and people, the USA is made up of a complex web of interconnected and overlapping markets.

The world’s largest economy, the United States is a market that appeals to every organisation, in every sector and industry. Its business-friendly environment combined with its ‘Can Do Attitude’ and outward similarities to other Anglo-Saxon countries makes the United States appear to be a straightforward market to do business with.

However, organisations with experience of the North American market are likely to caution newcomers that doing business in the U.S.A is fraught with pitfalls as well as opportunities.  Many of these pitfalls can surprise even the most sophisticated businesses. 

Understanding how US culture shapes and impacts doing business in the USA is key if you wish to build successful relationships with American customers, counterparts or supply chain. Discover top tips and advice on how to navigate the social and cultural challenges of this world power.

Who is this eBook aimed at?

  • Human Resources Professionals
  • Learning and Development Teams
  • Global Mobility
  • Talent Management
  • Leadership Development
  • Senior Leadership

DISCOVER WHAT THIS ebook INCLUDES

  • Key dates in USA history
  • A look at modern-day United States
  • Insights into American social and business culture
  • Cultural implications of doing business in the USA
  • Preparing international assignees to live and work in the USA
  • How to prepare your employees to succeed when doing business with the United States

TAKE A LOOK INSIDE THIS ebook

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